If you are a senior photographer and have run a model program in the past, you may have already seen a decrease in interest for this type of marketing; if you haven't yet, you probably will. Gen Z is very different than their late Millenial predecessors and they want very different things from their senior photography experience. Now, more than ever, setting yourself apart as a leader and innovator in the field of senior portraits is of the utmost importance.
This program will help you do just that by showing you how I run my own Influencer Model Program that speaks specifically to Generation Z. I've spent years researching them and I'm constantly looking for new ways to get my brand in front of them, even though my brand is very solid. Gen Z needs to be communicated with often ... but in an authentic way. I created this program so you could implement these strategies in your own business and set yourself apart from other senior photographers in your market.