That's probably not what you wanted to hear, right? I promise I'm not trying to scare you - I'm just being direct; there's enough fluff in our senior photography industry.
We can't do what we've been doing because it just doesn't work for these younger Gen Z clients.
The truth is that you need to attract more of your target Gen Z clients with a rep program that is aligned with who they are - natural content creators.
As a senior photographer, you've been told that offering a model or rep team is the best way to ensure you have lots of year-round word-of-mouth clients.
In fact, one of the most asked questions I hear in my Facebook group is "HOW do I run a successful senior rep program?"
You're spending tons of time on elaborate team photoshoots only to find that your Gen Z clients don't want to post their images & if they don't post, they aren't doing their part - getting you busine...