I pressed “post” and wanted to puke.  It was a video of my cat though, so at least I wasn’t actually putting my own face on this weird platform that seemed to be all over the place in terms of content. There weren't even tools to make the video look good or to edit it, but I was really just posting to test the waters….

It was May of 2019 and my kids told me in no uncertain terms “Mom, do NOT get on TikTok.”

Well, if you know me, you also know that I ABSOLUTELY WAS GOING TO GET ON TIKTOK now that I knew that they were so opposed 😉

I told them that since they weren’t paying me upwards of 3k to shoot their senior pics, to get over it.  (side note: I have WAY more followers and engagement than they do now on TikTok, and does the fact that I want to gloat make me a bad mom? 🤣

Anyway, my point to this little ditty is that I tested those uncharted and scary AF waters so you don’t have to! I told my senior photog friends back then to get on TikTok but most did not listen. Heck, they still ...

WHY is social media marketing SO hard for photographers? 

Knowing what to post, when to post, how to post.  How to connect authentically with Gen Z audiences.  Knowing how often to post, how to make reels that are engaging, how to reach out to teens without seeming creepy. 🤷🏻 Figuring out a multitude of apps for editing and constantly feeling like your content just isn't as good as other photographers.  

It's enough to drive a person insane, am I right?  

WHY does it have to be so hard??? 

The truth is that it doesn't have to be.

You don't have to spend all your time stressing about it, creating content, and figuring out how to use multiple platforms.  

But you DO have to market.  Clients do not just show up automatically.  Yes, a good word of mouth client base is worth its weight in gold, but that will not get you a steady stream of clients - especially Gen Z clients. 

These clients are savvy.  They need a lot more than one or two people recommending you.  They need to see th...