I know ... that's a bold statement. But I don't say that lightly.
The reason I know this is because I've seen it happen first hand - not just with my own clients - but also with senior photographers all across the country.
It started in 2017 for me. I'm in SoCal, and although senior teams weren't even a thing when I started my business (and my first team) in 2007, they very much are now. Running a team jump-started my senior business and it is the heart and soul of what I do as a senior photographer in my area.
Nobody knew what the heck senior portraits even were when I started - I had to build it all from scratch.
And by 2014, my business and my model team were exploding. I had tons of applications for the team every year, I was making over 100k shooting seniors only and I had parents begging me for a spot on the team for their daughter.
Life was goooooood.
And then .... I noticed something was beginning to shift in late 2014/early 2015.
This younger group of teens (who were freshmen at the time) were reallllly different from my current set of senior clients. They valued different things entirely.
So I began researching this generation - and started writing about them on my blog and also in publications. I wanted to know more about them so I could understand them better and serve them better.
And now, I teach other photographers how to do that!
I'm a huge fan of Gen Z. I think they're pretty incredible.
Like it or not, like them or not; they are your clients now if you are a senior photographer.
And model teams of the past do NOT work for them.
This is why just marketing to the parents isn't going to work for you. We must be marketing to both our Gen Z target client AND our parent target client. (And if you don't know WHO those people are - down to their names - you need to start there)
I'm so glad you asked!
Just to name a few ...
Yep, you do.
You need to make both your target clients happy if you want to get social proof AND make money. Totally doable - this is what I specialize in!
And you can do it too.
I created an entire blueprint for you!
The Photographer's Guide: This is a 32-page pdf that you can either print or read on your computer/device. The guide walks you through everything step by step.
Don't wait - get your blueprint here and start customizing!
** for a limited time, get 10% off when you use the code RENEEBOWENTEAMS at checkout **
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