Where's the lie? 

It's all fun and games until you have to figure out how to make a living at it, am I right?

Trust me, I have made my fair share of business mistakes…. 

• giving away all the digitals or charging VERY little for them
• shooting for free
• starting a model team with NON-ideal clients
• spending HOURS editing ONE session
• asking other amateur photographers how to shoot, post and edit

I got to the point where I wanted to burn it ALL DOWN.

I mean, I was making like $2/hour when averaged out!

I started with NO money,  NO training,  NO clarity.   100% bootstrapped 

And now I make over 200k/year 

The truth is that most photographers do NOT know how to run a business.

Heck, MOST photographers feel sick to their stomach just thinking about charging actual money for their work. 

Can you relate?

I want you to hear me when I say that you deserve to have...

The old way of running model or ambassador teams just doesn't work for Gen Z clients. 

I know ... that's a bold statement.  But I don't say that lightly. 

The reason I know this is because I've seen it happen first hand - not just with my own clients - but also with senior photographers all across the country. 

It started in 2017 for me.  I'm in SoCal, and although senior teams weren't even a thing when I started my business (and my first team) in 2007, they very much are now.  Running a team jump-started my senior business and it is the heart and soul of what I do as a senior photographer in my area.  

Nobody knew what the heck senior portraits even were when I started - I had to build it all from scratch.

And by 2014, my business and my model team were exploding.  I had tons of applications for the team every year, I was making over 100k shooting seniors only and I had parents begging me for a spot on the team for their...