I pressed “post” and wanted to puke.  It was a video of my cat though, so at least I wasn’t actually putting my own face on this weird platform that seemed to be all over the place in terms of content. There weren't even tools to make the video look good or to edit it, but I was really just posting to test the waters….

It was May of 2019 and my kids told me in no uncertain terms “Mom, do NOT get on TikTok.”

Well, if you know me, you also know that I ABSOLUTELY WAS GOING TO GET ON TIKTOK now that I knew that they were so opposed 😉

I told them that since they weren’t paying me upwards of 3k to shoot their senior pics, to get over it.  (side note: I have WAY more followers and engagement than they do now on TikTok, and does the fact that I want to gloat make me a bad mom? 🤣

Anyway, my point to this little ditty is that I tested those uncharted and scary AF waters so you don’t have to! I told my senior photog friends back then to get on TikTok but most did not listen. Heck, they still ...

We're movie fanatics in my family ...

we don't just watch movies, we critique them.  We discuss them.  We rip them apart 😂

It's part of being married to an actor/writer/director and all-around super creative person. My husband's brain NEVER stops, so when we watch movies, we go deep.  

Why am I telling you this and what does it have to do with photography marketing???

I'm getting there ... stay with me.  

Last night, we were watching the bootleg cut (director's cut) of Almost Famous.  You can only get it on Blu-ray as part of its 20th anniversary - released last year.  It's hands down one of my favorite movies of all time - it's truly a work of art.  And right in the middle of it, as I was losing my mind watching the scenes that were cut from this masterpiece, I had a revelation.

A director's cut is the entire vision of the director and in this case, also the writer.  It's the whole story - all the little nuances that add to the exposition.  

And very rarely do the movies that m...

There's been a lot of chatter in my Facebook group & in my Clubhouse chats recently about PROM :: how to shoot minis, how to charge, how to market for these - how to put on your own prom session for your team or clients who aren't able to have prom this year (like mine).

Make no mistake, prom sessions can be AMAZING for your marketing, even if no proms are being held where you live this year.

I've run prom minis just about every way under the sun over the years and there is definitely a science to it - in order to make money, anyway.  

Whether you are just starting out or a seasoned pro, prom is a great way to add value to your client base AND capitalize on some killer organic marketing.

 AND PINTEREST??!!

Holy crap, you guys …. if you're not incorporating Pinterest into your organic marketing, you are truly missing out. 

Your posts on Pinterest – aka “Pins” – live up to 1,600 times longer than on Facebook or any other platform!!!

When you think of it, Pinterest SEO...