Are YOU ready to step into the role of CEO in your biz? 

I mean like seriously - are you ready to finally nail this strategy down once and for all and tackle all the blocks that come up as a result of doing this work?  

Oh yeah, there will be blocks - that's what happens any time you redirect, reframe or rewire underlying limiting beliefs. They'll rear their ugly heads up and try to stop you from moving forward.  

"Why would I self-sabotage like this, Renee?"  I know - I can hear you asking this, friend. 

Well, you're not doing it on purpose, of course.  You're over here actually trying to make some real changes in your biz - and you should pat yourself on the back for that! 

The truth is that the stronger the desire to change, and the more you take action on that - the louder and more intense that sabotaging voice can be!  

It's your unconscious mind trying to keep you safe - that's it.  All that "fear" people talk about (fear of stepping into their awesomeness, fear of raising ...

WHY is social media marketing SO hard for photographers? 

Knowing what to post, when to post, how to post.  How to connect authentically with Gen Z audiences.  Knowing how often to post, how to make reels that are engaging, how to reach out to teens without seeming creepy. 🤷🏻 Figuring out a multitude of apps for editing and constantly feeling like your content just isn't as good as other photographers.  

It's enough to drive a person insane, am I right?  

WHY does it have to be so hard??? 

The truth is that it doesn't have to be.

You don't have to spend all your time stressing about it, creating content, and figuring out how to use multiple platforms.  

But you DO have to market.  Clients do not just show up automatically.  Yes, a good word of mouth client base is worth its weight in gold, but that will not get you a steady stream of clients - especially Gen Z clients. 

These clients are savvy.  They need a lot more than one or two people recommending you.  They need to see th...

We're movie fanatics in my family ...

we don't just watch movies, we critique them.  We discuss them.  We rip them apart 😂

It's part of being married to an actor/writer/director and all-around super creative person. My husband's brain NEVER stops, so when we watch movies, we go deep.  

Why am I telling you this and what does it have to do with photography marketing???

I'm getting there ... stay with me.  

Last night, we were watching the bootleg cut (director's cut) of Almost Famous.  You can only get it on Blu-ray as part of its 20th anniversary - released last year.  It's hands down one of my favorite movies of all time - it's truly a work of art.  And right in the middle of it, as I was losing my mind watching the scenes that were cut from this masterpiece, I had a revelation.

A director's cut is the entire vision of the director and in this case, also the writer.  It's the whole story - all the little nuances that add to the exposition.  

And very rarely do the movies that m...