Finally, a Style Guide created with Gen Z clients in mind!

If you're a senior photographer, chances are you are using some form of a "What to Wear" or Style Guide that you send your clients prior to the session to make sure they are 100% prepped for their session with you.

I mean..... I hope you are!

But the problem with most of the style guide templates that have been around for the last few years is that they were created with millennial clients in mind - or worse, parents.

And that, my friend, is not going to convert for your Gen Z clients.  

This is the generation that doesn't even use the emoji anymore and .. *gasp*.. judges us old peeps for wearing skinny jeans & having a side part .

So, first of all, if you aren't speaking to your Gen Z target client in your marketing, that is a problem that I can help you with.  I've been researching this amazing group of change-makers for the last several years so you don't have to.   I got you.

In compiling...