If you've followed me for a bit, you know that I talk a lot about how different Gen Z is in terms of what they want from a senior team or senior portrait experience. I have tons of info out there about why this is and how to ensure your Gen Z clients feel seen and understood, including an entire Style Guide that will help get them prepped for their session - and I'm always updating info in my Facebook group for senior photographers.
We will be serving Gen Z clients for a while, so I highly encourage you to make sure you're well versed in what they are looking for in a senior photographer because this generation is SO specific and vastly different from their millennial counterparts.
That's not the topic of this blog post, though - TEENS are. And by teens, I mean younger than high school seniors. Now, you may be thinking, "Renee, aren't they still Gen Z'ers?"
Yep, they are! But younger teens are historically more excited to shoot and SHARE their images online (that's the key difference between them and older teens/seniors). I've been coaching photographers on how to start teen teams for a few years now - you can use the same info that is in my Influencer Model Program and convert it for a younger audience, which will, in turn, breathe new life into your business.
Let's get some clarity on this, shall we? You can't get anywhere if you don't know where you're going, so the first thing I would like you to do is outline why you want to do this in the first place.
This step is important because it'll help you see the WHAT and you need to know that before you can figure out the HOW. So take some time outlining all the reasons why you want to do this - you may even be surprised at what you arrive at.
All of these pieces will start coming together as you outline them - so don't rush the process. Allow yourself the time needed to sort it out.
Okay, so you have CLARITY & you know the STRUCTURE.
Remember, knowing who your target client is - like really knowing - is at the heart of all of this. That needs to be at the core of everything you do as a photographer - understanding WHO you are marketing to, what they want, what their pain points are, and how you can solve their problem. If you haven't done that yet, start with my free pdf on finding your target client.
Once you know who you are talking to and the kind of clients you want to work with, you can start marketing to them.
Those of you in my senior photography course Level Up know that I go super deep on this part because it is much easier to create a solid plan than to REcreate a bad one later on. Once you start marketing to and attracting the wrong clients, it's hard to shift that and start attracting the right ones.
This means not shooting for free ... or if you do, then going in with a solid plan. Without a plan, you will feel scattered and overwhelmed, and that is NOT a recipe for success, my friend.
I know that most newbies feel like they can't charge if they are just starting out, and while I do agree that you need to practice and hone your shooting skills, you also have to realize that people will perceive what you do based on how YOU value yourself. If you want people to value you and invest with you, you will need to show them how you do this for yourself first.
for thinking that creating a team or program for younger teams is the way to go. No, really! You know that if you do this right - that this is a client base year after year - not just ONE year like with seniors. If you start with them in 7th or 8th grade, think about the relationships you will build and how many lives you will change.
These teens need you - they need your program!
What's stopping you??
ps, if you want help with any of this, shoot me a message - happy to chat
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