The business of senior photography has changed a LOT over the last five or so years.
If you've been around for a minute in this industry, you probably know this. Maybe you've noticed the subtle differences in how your senior clients use social media now ... how they consume more than they create most of the time.
Maybe you run a model team and have noticed that your team just doesn't share or post the way they did in the past - even if you "require" it. (By the way, requiring them to post doesn't really work; I'll go into that in just a bit.)
If you haven't seen these changes yet, there is a really good chance they're coming; this just all depends on where you're located. I started noticing these changes back in 2017 because I'm in Los Angeles; we tend to see trends a little sooner in general. But you can be sure that all high school senior photographers will see these changes because of the combination of the pandemic and how popular TikTok became.
Yep - TikTok ushered in ...
If you've followed me for a bit, you know that I talk a lot about how different Gen Z is in terms of what they want from a senior team or senior portrait experience. I have tons of info out there about why this is and how to ensure your Gen Z clients feel seen and understood, including an entire Style Guide that will help get them prepped for their session - and I'm always updating info in my Facebook group for senior photographers.
We will be serving Gen Z clients for a while, so I highly encourage you to make sure you're well versed in what they are looking for in a senior photographer because this generation is SO specific and vastly different from their millennial counterparts.
That's not the topic of this blog post, though - TEENS are. And by teens, I mean younger than high school seniors. Now, you may be thinking, "Renee, aren't they still Gen Z'ers?"
Yep, they are! But younger teens are historically more excited to shoot and SHARE their images online (that's the key di...