WHY is social media marketing SO hard for photographers? 

Knowing what to post, when to post, how to post.  How to connect authentically with Gen Z audiences.  Knowing how often to post, how to make reels that are engaging, how to reach out to teens without seeming creepy. 🤷🏻 Figuring out a multitude of apps for editing and constantly feeling like your content just isn't as good as other photographers.  

It's enough to drive a person insane, am I right?  

WHY does it have to be so hard??? 

The truth is that it doesn't have to be.

You don't have to spend all your time stressing about it, creating content, and figuring out how to use multiple platforms.  

But you DO have to market.  Clients do not just show up automatically.  Yes, a good word of mouth client base is worth its weight in gold, but that will not get you a steady stream of clients - especially Gen Z clients. 

These clients are savvy.  They need a lot more than one or two people recommending you.  They need to see th...

If you've followed me for a bit, you know that I talk a lot about how different Gen Z is in terms of what they want from a senior team or senior portrait experience.  I have tons of info out there about why this is and how to ensure your Gen Z clients feel seen and understood, including an entire Style Guide that will help get them prepped for their session - and I'm always updating info in my Facebook group for senior photographers.  

We will be serving Gen Z clients for a while, so I highly encourage you to make sure you're well versed in what they are looking for in a senior photographer because this generation is SO specific and vastly different from their millennial counterparts.

That's not the topic of this blog post, though - TEENS are.  And by teens, I mean younger than high school seniors.  Now, you may be thinking, "Renee, aren't they still Gen Z'ers?" 

Yep, they are!  But younger teens are historically more excited to shoot and SHARE their images online (that's the key di...

There's been a lot of chatter in my Facebook group & in my Clubhouse chats recently about PROM :: how to shoot minis, how to charge, how to market for these - how to put on your own prom session for your team or clients who aren't able to have prom this year (like mine).

Make no mistake, prom sessions can be AMAZING for your marketing, even if no proms are being held where you live this year.

I've run prom minis just about every way under the sun over the years and there is definitely a science to it - in order to make money, anyway.  

Whether you are just starting out or a seasoned pro, prom is a great way to add value to your client base AND capitalize on some killer organic marketing.

 AND PINTEREST??!!

Holy crap, you guys …. if you're not incorporating Pinterest into your organic marketing, you are truly missing out. 

Your posts on Pinterest – aka “Pins” – live up to 1,600 times longer than on Facebook or any other platform!!!

When you think of it, Pinterest SEO...